Boxer Usyk Becomes a Model (photo).

The Ukrainian brand together with DTEK has created a new clothing collection

The Ukrainian brand Damirli, together with DTEK, has created a new clothing collection that draws attention to the work of energy workers during wartime. The main element of this collection is a jacket that resembles the workwear of energy workers. It bears the inscription 'Fight for Light', symbolizing their important role for the country.

The face of this project is Oleksandr Usyk, the world boxing champion, who has repeatedly supported Ukrainian energy and drawn the world's attention to the need for its restoration.

"My inspiration is God, family, and people. It is the light that burns inside and does not succumb to darkness. Light is not only what surrounds us. It is what is inside. It cannot be turned off, extinguished, or stopped. It burns in the will, in action, in victory. It burns in true heroes - energy workers who fight every day to ensure there is light in every home. 'Fight for Light' is our battle for the light that never goes out," said Oleksandr Usyk.

100% of the profits from the sales of the jackets will be donated to psychological support for children who have lost parents during the war. This is carried out in partnership with the NGO Gen.Ukrainian.

The goal of this project is to tell the story of Ukrainians, their resilience, and dedication to the country. Every Ukrainian does his part to restore the country and bring back the light of hope. This clothing is not only created as a fashion element, it is a symbol of support for those who are fighting in difficult times and those who need the most help," the representatives of Damirli said.